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6-Steps Plan for Creating Social Media Plan



If creating a social media marketing plan seem daunting to you, read on. Many of us struggle to fully understand what social media marketing is all about, let alone how to build one from scratch.

What is social media marketing? Put simply, every action you take on social networks should be a part of a larger social media marketing strategy. That means every Tweet, reply, like and comment should all be guided by a plan and driving towards pre-determined goals. It might sound complicated, but if you take the time to create a comprehensive social media plan, the rest of your social efforts should follow naturally.

Follow these 6-Steps Plan for Creating Your Own Social Media Plan:

Step 1: Create social media objectives and goals

Step 2: Conduct a social media audit

Step 3: Create or improve your social accounts 

Step 4: Get social media inspiration from industry leaders, competitors, clients

Step 5: Create a content plan and editorial calendar

Step 6: Test, evaluate and adjust your social media marketing plan 

The most important thing to understand about your social media plan is that it should be constantly changing. As new networks emerge, you may want to add them to your plan. As you attain goals, you may need to adjust them or find new goals for each network.

New challenges might present themselves that you need to address. As you scale your business, you might need to add new roles or grow your social presence for different branches or countries. This is a plan that is meant to change, so be flexible and open to these changes. Rewrite your strategy to reflect your latest insight, and make sure your team is aware of what has been updated. 

6-Steps Plan for Creating Social Media Plan